Tuesday 21 January 2014
In December the first Boon’s Markt has been opened in Vlaardingen, The Netherlands. A total new and innovative supermarket concept of Boon Sliedrecht that comes to exist next to their MCD concept.
Retail concept bureau JosDeVries The Retail Company and retail communication bureau Storyline are responsible for the development of the brand and concept.The focus lies on the unique combination of the best fresh and the best price. Boon’s Markt realises this to work closely together with local fresh suppliers. And thanks to a sharp purchase they can provide a package of daily food for a better price than the big national players.
The claim: the best fresh and the best price is expressed in the pay-off: Het kan wel! (It IS possible!)
The special formula is based on the principles of the market. The central fresh square has because of this a market character: a lot of wood and an excessive offer of fresh products. At the walls is room for the stories of the many fresh suppliers. This creates an attractive and friendly atmosphere where clients feel quickly at home. Central points of the fresh market are the monthly ‘moments of happiness’: a recognisable image in combination by changing selected products that represent enjoying time and food together.
JosDeVries The Retail Company and Storyline have developed the brand and concept of Boon’s Market after extensive strategic sessions and research. The result was a big potential for a small family brand that acts different from the big national players. The name, logo, house style and the communication are based on this. JosDeVries and Storyline are also responsible for the new website, advertisement and brochures. The website is realised in cooperation with mrmister.
The 125 years old family company Boon Sliedrecht wants to enrol the concept Boon’s Markt the coming years. The next Boon’s Markt will be opened in Woudrichem.
JosDeVries The Retail Company BV
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
tel. : +31(0)346 - 563764
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