Project location:
The Netherlands

Project type:

Project kind:
Non-food / Drugstore



Develop a new store formula in which women feel supported to maximize their roles to care, take care, pamper and seduce.


Part of the design is a boulevard that leads you through the store like a magazine. At eye level, new trends, practical information and tips are provided. Every eight weeks the boulevard is renewed and adapted to current issues.


The store atmosphere has undergone a complete metamorphosis; showing a distinctive, new, attractive and contemporary concept with a female touch in the use of colours, materials and shapes.


We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764

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by Amped Concepts