Project location:
The Netherlands

Project type:

Project kind:
Non-food / Furniture



The fair trade formula needed a modern update, as well as for the store environment as the product range and the brand itself.


For the new brand WAAR, Fair trade is still the most important basic assumption. Organic products, products with an FSC quality mark and products from recycled materials have been added to the product range.


WAAR is a new concept for a durable gift shop that embellishes on the trusted foundations of the Fair Trade Shop. Of course the fair-trade character was taken into account in the design of the store formula.


We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764

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