Strategy starts with imagination, with the curiosity to want to understand the world around you. A strong strategy answers the conscious and unconscious needs of customers in a changing society.
It is the responsibility of the creative industry to show how the future might look. Strategic vision is too often stalled because people are unable to imagine how things could be different than they are now. And so we start any strategic brainstorming session with the question: ‘Why?’
JosDeVries The Retail Company BV
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
tel. : +31(0)346 - 563764
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