Monday 25 June 2018
The VodafoneZiggo flagship store in Hoog Catharijne Utrecht has been opened. The flagship store is located beneath the future head office of VodafoneZiggo. This is a unique store concept in which both brands come together to tell their shared story.
Vodafone and Ziggo come together under one roof
A great challenge: designing the first store in which the brands Vodafone and Ziggo are represented. With the goal to let both brands speak in their own voice without the feeling of a shop-in-shop. This way, showing the customer what the added value is of the combination of Vodafone with Ziggo. The result is a physical store where customers can experience how products and services make their life easier or more fun. Take a step in the future and discover the latest innovations and applications.
In addition to the two brands, Vodafone and Ziggo, the store consists of two different moments, namely in-home and outdoor. Oudoor and in-home are designed to be open and accessible so that the customer can experience the services of the two brands. This way the services come together in a clear customer journey through the flagship store. The open ceiling gives the room an industrial and modern look, the floor finish, interior design and choice of materials create a warm and accessible store experience.
Outdoor and in-home
An outdoor feeling has also been created for the out of home services. Here you can, for example, find the smart bike where you no longer need to lock and that you will never lose thanks to location software. The in-home part feels homely and intimate. A whole new experience. The soft light and softer materials distinguish the indoor and out-home part of the store. In-home is where you want to relax and try out the applications. Not only telephony, television and internet, but also lighting and security.
The innovative ambition of VodafoneZiggo is made clear by the application of store technology in the store design. At the entrance you are welcomed by Pepper, a robot that helps you to quickly and easily find your way in the store. The entire rear panel consists of LED that functions as a dynamic and moving wallpaper. This LED wall, for example, colors along with the rhythm of the day. The digital wallpaper can give the store a totally new experience at any time.
We thank VodafoneZiggo on behalf of the entire JDV team for the great cooperation and congratulate them on their new flagship store.
JosDeVries The Retail Company BV
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
tel. : +31(0)346 - 563764
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