Azbuka Vkusa in Central Kid's World

Project location:

Project type:

Project kind:
Food / Supermarket



Central Kid’s World in the center of Moscow  is the most famous shopping center for kids and was opened in 1957. It became the most popular store for soviet people who were buying for their kids clothing, school uniform, shoes, toys, all necessary goods for school. Six years ago it started the full reconstruction of Central Kid’s World. The aim was to keep the architecture and several icons (clocks, recreation zone, decoration, special ice-cream, fairy tail atmosphere) of Central Kid’s World and add modern technologies, functionality and famous brands. Azbuka Vkusa became one of the key rental partners. The store concept of the supermarket is specially adapted for a kid’s theme.


At the end of March 2015 the brand new Azbuka Vkusa supermarket opened at Central Kid’s World. 


JosdeVries, together with team of Azbuka Vkusa, developed the new store concept based on the following principles:

  • Authentic lay-out for adult shoppers and special route for kids.
  • New elements of store design: bright and colorful tiles, surprising design elements and a short cut route for kids. Small shoppers will meet interactive zones “Brokkoli” and “Water Melon”. Kid’s can have a look at the back office and storage of the store, and can follow a special route, collect stickers and get tasty ice-cream
  • For adult shoppers supermarket has 18.000 SKY of delicious products
  • New style of coffee bar, grill and smokery and a milk vending machine

We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
[email protected]

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