Project location:

Project type:
Neighborhood Store

Project kind:
Food / Neighborhood Store



For the last 3 years, federal networks have come to Kemerovo and many local networks had to close. The regional retailer «Begemot», which was the smallest in the market, survived. It has the goal to be on the same level and even better than the major competitors.


The role of the brand "Begemot" is a neighborhood store that will help buyers and support family values. It was important for the creative team to make an accessible, but at the same time reliable design that is based on these values. The emphasis is not only on low prices, but also on product quality, as well as on ready-made solutions - this is what deviate "Begemot" from competitors.


The new concept includes departments-heroes, in which buyers take something tasty, inexpensive and affordable. The new logo is unique and iconic, easily recognizable. The store communicates with the buyer at the level of a "good neighbor", offering pragmatic and enjoyable solutions for every day. Hot coffee and cookery products in its own small cafe in the store create an atmosphere of friendliness and warmth.

Thanks to willingness to change and our advice, the commercial network got the "Brand 2017" nomination in the "Media.2017" award.


We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
[email protected]

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