Project location:
The Netherlands

Project type:

Project kind:
Food / Supermarket



This discounter offers high quality products for a no nonsense price. This message wasn’t told at all in the former formula, JosDeVries and Storyline were asked to solve this.


The challenge was to tell the stories behind these high quality in fresh goods in a clear communication platform throughout the store.


As the pay off says; at home at Boni’s. We focused on family situations, food bring people together. A lively colour pattern segments the different fresh corners accompanied by story of the heritage of the products. This makes it a very nice store to shop.


We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
[email protected]

© 2018 JosDeVries The Retail Company BV · All Rights Reserved

by Amped Concepts