Boon's Markt

Project location:
The Netherlands

Project type:

Project kind:
Food / Supermarket



MCD has been searching for a new and relevant positioning to escape the price squeeze in the Dutch market. Boon’s Markt is orginal and distinctive. Boon’s markt distinguishes from large national players by a family-based organisation and local involvement. Boon's Markt will solve the paradox of being a smaller local food retailer offering the best fresh for a fair price.



Boon’s markt combines distinctive local entrepreneurship with the love for great food. The concept is formed on the principles of the marketplace, there is a fresh market in the center of the store. Boon’s Markt claims to have the best fresh for the best price expressed in the slogan ‘het kan wél!’ (‘It IS possible!’)


Boon’s market makes the difference with the following 5 brand achors: 

  1. Always the best in fresh
  2. Always strong promotions
  3. Always the right price
  4. Always a small moment of happiness
  5. Always responsible and involved

We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
[email protected]

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by Amped Concepts