Project location:
Baku, Azerbaijan

Project type:
Convenience Store / Flagship Store / Hypermarket / Supermarket / Superstore

Project kind:
Food / Convenience Store, Food / Flagship Store , Food / Hypermarket, Food / Supermarket , Food / Superstore



In Azerbaijan Bravo saw a gap in the market. Our client, the Pasha group, expressed the ambition to claim leadership in food by responding to these gaps in the market and to appeal to the Azeri families by educating the Azeri families in food. Enhancing their daily lifes by offering innovative products and food inspiration at affordable prices. 


To enable the Azeri families and to respond to their different shopping needs, JosDeVries is engaged in developing a multi format store portfolio. Supermarkets for convenient fresh daily shopping, superstores for a weekly extended food inspiration and hypermarkets for the monthly full shopping experience.


Based on a clear store layout structure the shoppers easily can find their way through the store in a natural rhythm between convenience and inspiration. The striking fresh departments appeal to all senses with dominant product presentations and full visibility to the preparation and production of food. Enhanced by appealing brand graphics and clear instore communication. The cosmetic department, introducing all best international brands to Azerbeidzjan, attracts as well a lot of attention. The perception of affordable prices is driven by a consistent approach of the ‘good-better-best’ structure in all product presentations in combination with strong focus points of spectacular promotions.


We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
[email protected]

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