Deli by Shell

Project location:
The Netherlands

Project type:
Petrol station

Project kind:
Food / Petrol station



To develop a new concept for non-highway gas stations that would fulfil a new and unique role in their nearby communities. 


The current consumer spends less and less on fuel. But the shell stations could function differently, they have the potential to add value because consumers have an increasing need for convenience. Deli by Shell offers their customers quality and convenient daily food solutions to help them manage their busy lives. 


Chosen format principles:

  • High quality for affordable prices
  • Product heroes
  • Involved in the local community
  • Fresh, healthy and responsible 

We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
[email protected]

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