The story of the store
What story are you telling in your store? Today this is no longer a strange question to ask. Because storytelling is gaining ground everywhere: brands want to tell their own stories. On TV, on the internet, through applications, and also in-store.
Storytelling appeals to a basic human instinct: people want to tell stories and hear stories. Thanks to stories we can appeal to both the ‘head’ and the ‘heart’ in our stores.
In-store communication has a variety of functions. The most important are:
The expression of the brand/formula identity.
Communication to guide the customers through the store.
Attractive examples of product use.
Practical communication (about opening hours, for example).
Communication with a strong sales stimulus.
The functions of in-store communication (branding, navigation, inspiration, information and activation) together tell the story of the store. So this is always the point of departure for the development of in-store communication. Want to know more about the story of your store? Then visit Storyline, our retail communication agency.
JosDeVries The Retail Company BV
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
tel. : +31(0)346 - 563764
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